Vol. 4, Issue 4, Part A (2018)

Abstract: Aim of the study is role of media in reducing tobacco use. Objective of the study is to assess the positive influence of media on tobacco cessation. Introduction- The health consequences of tobacco use include heart disease, multiple types of cancer, pulmo­nary disease, adverse reproductive effects, and the exacerbation of chronic health conditions. Anti-tobacco mass media campaigns have also been shown to be effective at reducing smoking rates and increasing the perceived harm from smoking. These campaigns are much stronger when media communications are combined with other strategies of tobacco control, and are dampened by tobacco marketing activities. Methodology- A cross sectional study was conducted in Bhopal city, i n age group of 15-40 years people. Participants were asked to answer 15 close ended questions to answer, sample size of the study was 100 participate, statistical analysis done by SPSS 23 version and statistical analysis done by chi-square test. Result- 59% of the study population had TV as their source of entertainment. 46% found information from TV and 46% from newspaper useful.35% adapted the warnings shown through mass media.50% knew the ill effects of tobacco.46% had saw and read anti tobacco messages on TV and newspaper. Discussion- We found several distinct patterns in our investigation into mass media use and tobacco use among Indian adults. Within the constraints of our data analysis found that television is the most commonly used mass media among tobacco users in India