AUTHOR(S): Dr. Janki Ketna Sachin Shah, Dr. Amit Mani, Dr. Nikhat Mohammadi, Dr. Parth Yamini Ashok Sejpal and Dr. Prashant Viragi

ABSTRACT:These days advertisements have formed an integral part of our lives. Every time we see around, we tend to bump into advertisements of varied products, at varied sites. There is also a surge in focus about oral health and to serve this demand and incur profits, companies are coming up with variety of products pertaining to different requirements of their respective target population. In order to promote the products, they produce, companies use advertising as one of their ace tools. It is quintessential to understand the influence of these advertisements on the purchase of oral care products such as toothbrushes, toothpastes and mouthwashes. Gaining an insight can throw light on how some factors can be modified and how some parts of advertisements can be refined to create a better impact. This study has been conducted over a period of 6 months in the Department of Public Health Dentistry in, Rural Dental College, Loni. The study has highlighted the following: Most people do pay attention to advertisements; most people do not buy products based on the celebrities endorsing it; most people remain unaffected by a famous celebrity in an advertisement; popularity of an oral care product does make more people buy it; most people come around advertisements on television frequently; the catchiest factor in an oral care product advertisement were the brands people were familiar with or the brands they could trust; most people accepted that they sometimes judge a product by its advertisement; a few of the advertisements were remembered by most of the people; most people do skip/mute advertisements sometimes and most people claim that advertisements help them recall the product.

DOI: https://doi.org/10.22271/oral.2020.v6.i4c.1065

Pages: 181-184  |  950 Views  187 Downloads