Vol. 9, Issue 4, Part E (2023)

Background: The term 'social media' has evolved to encompass a broad spectrum of internet-based tools facilitating communication, information sharing, and engagement. As the social media landscape continues to expand, particularly in the field of dental education, it becomes crucial to examine its impact on treatment choices. This study aims to assess the influence of social media on dental treatment decisions and outcomes.

Methods: A cross-sectional study design was employed to evaluate the impact of social media on dental treatment needs. Data collection utilized a self-structured questionnaire, available in both English and Tamil languages, distributed via Google Forms on various social media platforms. The study spanned three months, resulting in 149 recorded responses. Descriptive statistics were used to analyze the data.

Results: Study participants constituted Urban areas 81(54.4%), peri-urban areas 39(26.2%), and rural areas 29(19.5%). Educationally, 90(60.4%) were graduates, and various occupations were represented, with professionals comprising 62(41.6%). A significant proportion 89(59.7%) did not base treatment choices on social media recommendations, and 93(62.4%) did not consider altering decisions based on social media information. Trust in dental professionals on social media was neutral for 55(36.9%), and 120(80.5%) did not make dental decisions solely based on social media recommendations. A notable 52(34.9%) emphasized the importance of dental professionals having an active social media presence.

Conclusion: The present study sheds light on the multifaceted relationship between social media and dental treatment decisions. The findings underscore the need for ongoing research and guidance in navigating the evolving landscape of social media in dental healthcare.